Polestar - Discover the quiet.

The fully electric Polestar 2 is so quiet that drivers perceive the beautiful surrounding elements as never before, which Switzerland has an infinite number. Such as small streams, forests, quite pass roads, sheep, flocks of birds, mountains, cornfields and so on. This campaign invites the Swiss population to discover the quietest places in Switzerland. Therefore we have created the most silent test drive to the hidden soundscapes of Switzerland.

Two different test-drive routes — a daytime and a nighttime version — are professionally recorded and mixed. During the drive, route recordings, GPS data, analyzed video footage, and ambient audio captured across different regions of Switzerland are combined into a professionally recorded and mixed sound experience that reflects the atmosphere  of the journey.

Following the test drive, participants receive the soundtrack either as a Spotify track or as a vinyl record.

In a Polestar Cube in Zurich, the recorded acoustic soundscapes can be listened directly next to the vehicle. And of course, a new test drive can be arranged to experience it for yourself.

“What does quiet sound like?”