Volkswagen Golf VI - Wertigkeit neu erleben.
The Golf VI is positioned with a completely new understanding of quality. The campaign for Volkswagen's Golf VI highlights an innovative understanding of quality. The focus is on the outstanding quality and loving details of the vehicle. With the claim “Experience value in a new way”, Volkswagen is pursuing a new approach that aims to appeal to customers’ emotions and make the quality of the vehicle tangible down to the smallest detail. This strategy is based on activating all of customers' senses and creating an immersive experience that goes beyond just driving. It is an invitation not only to see the value of the Golf VI, but also to feel and experience it.
In the Online Experience the user can explore every detail of the new Golf. The Synapses, as the smallest and most important processors of sensory impressions, illustrate the connection between valuable details and the human experience.
The synampses that are responsible for the three senses of seeing, hearing and feeling are the access to the vehicle details
