Audi A1

A digital expansion of the print catalogue for the AUDI A1, coded into a nice and graphically loaded application With many features to explore and interact with, the user dives into the world of Audi’s next big thing, and get’s all the cars information and features. The A1 shown in the app can be customized thoughout all contents, and as an bonus, the car can be driven in virtualy using the iPAD’s tilting features to steer. Of course, the system can manage other catalogs and be adapted to different models

For the implementation of the project, an elaborate style/production guide was created to ensure adaptability and responsiveness in different channels. The publishing platform would allow designing arbitratry catalogue issues based on design-atoms, modules and templates. Thanks to the sophisticated fluid design system, the catalogues could be published to any platform from websites over mobile devices to smart tvs or print.

The catalogs of the Audi model range are collected in a hub, with different information access and search options.

Introduction and Overview

Search and Filter

Catalog overview and search options

Each catalog is introduced via an experience area where each vehicle can be introduced and discovered. From here, information about each area of ​​the vehicle can be obtained interactively.

To support the technical and responsive development process, a comprehensive style guide was created, defining the visual language, interface behaviour, layout principles, and responsive design specifications across all digital touchpoints.