Allianz. The Ramp.
Allianz's mission IS to give the world contidence in tomorrow-coming off the back of a tough year, the world could definitely use a little bit of this trust. As the new year approached Allianz sow the perfect opportunitv: what if they could help people send their New Year's Resolutions out into the universe? This one little nought turned into a massive idea from the Alliance Studio.
Allianz created a construction; a sizeable ramp that would literally sene the world's resolutions out into the universe. Live streaming from a remote location in the Swiss Alps, people could watch the world's New Year's Resolutions soar into the night sky on The Ramp. And to participate, anyone could submit their own resolutions by writing Allianz on social media, triggering a chatbot that would send their resolutions to the ramp.
The physical ramp combined with the digital live stream and interaction made for an all-encompassing experience that reached millions around the world and helped Allianz achieve their mission of giving the world just a bit more contidence to make good on their resolutions
