Vodafone Speedlane.

As part of the large-scale campaign ‘Welcome to Vodafone’s best network,’ we developed a captivating online game that playfully showcases the speed of the fiber optic network. Users compete against each other in direct duels, dodging obstacles such as buffering symbols and trying to set new best times on various tracks. The fastest performers not only secure a place on the high score list but also the chance to win attractive prizes. Louis Hamilton, as a Vodafone McLaren Mercedes driver, gave tips and motivation to the players.

In the TV campaign, everything is also constantly reloading and buffering slowly.