Golf GTI - Ab 21

Rapper Smudo is lending his face to the launch campaign for the new Golf GTI. Car manufacturer VW is broadcasting a TV ad featuring the singer of the Fantastischen Vier on Saturday. For the first time, VW is giving a car model an age recommendation: "from 21" is the manufacturer's advice to potential buyers. Younger customers who are interested in the high-horsepower car will be provided with a driver safety training course by VW. The age recommendation is a common thread throughout the entire campaign. Smudo gives driving tips in the accompanying web special: Anyone who wants to access the website must, however, first state their age to start a driver trainning. The visitor can change the perspective at any time during the driver training and can also decide to be the driver or Smudo's co-driver. After passing the test, the visitor receives their personal certificate.