Allianz Cinema.

It was a cold pursuit indeed. On October 5, despite frigid temperatures, the film Cold Pursuit screened in an unprecedented format for a movie: on a gondola.

Located next to the picturesque Alps, the 6,227-foot tall Stanserhorn mountain features the world’s first cable car with a roofless upper deck, allowing passengers to sit or stand while taking in the 360 degree panoramic views. The idea: convert that upper deck into a makeshift movie theater auditorium, with a screen set up on one cable car and the new Espedeo Supra-5000laser projector on an adjacent cable car.