Yallo can`t

A fully integrated image campaign for the Swiss telecom brand yallo that positions the brand as a cheeky full-telco-provider. Instead of the usual completely exaggerated promises, the new campaign self-confidently acknowledges things that yallo cannot do. In return, the real promise sticks even more: yallo can do mobile, internet and TV. 

The tongue and cheek tonality runs through all advertising media: TV spots, online videos, social media ads, TikTok and Tinder specials, OOH posters - and special posters that were deliberately stuck wrong onto the poster sites. Because of course yallo can't glue posters either.