Sunrise Fresh

Digital-first launch campaign for Sunrise Fresh: the mobile subscription for everyone under 30. Six interactive films, animated key visuals and various content pieces showcase the many advantages of the new mobile subscription on all channels of GenZ. 

Within all assets of the campaign, the real and the digital world merge in a wild and bizarre way. Additional measures such as DOOH, audio and cinema spots, as well as social media and POS activations complete the 360-degree campaign.

GENZ MAG

“A campaign with the deepest understanding of GenZ.”